Ways Contractors Can Get More Clients

Are you an independent contractor or small business owner who is looking for more customers? While it may seem challenging at first, there are many ways you can add clients to your business.

In this blog, you will learn how to get clients and how to retain them. Hopefully, after reading the blog you will feel much more confident in gaining more clients.

Whether this is your first venture or you have been in business for a while, finding clients can be an issue. However, there are several marketing plans to help you gain more clients. By following these marketing efforts, you can attract more customers and continue to build your brand.

Being a contractor is all about meeting new people and building relationships. By meeting potential local customers, you can establish a rapport with them and hopefully build that relationship.

This will also help the customer put a face to your business. This is a more personable approach and allows the client to feel a sense of familiarity with you.

It is recommended that you meet around 5 to 10 potential clients a week. This can spread the word about your company and potentially gain traction with the customers.

You can create a location-based, local marketing strategy to attract potential customers. Local audiences near you are much more likely to inquire about your business.

Referrals are very important to contracting businesses for gaining more clients. A referral is a great word of mouth strategy that can help your business grow. Referrals allow you to gain the trust of potential new clients because they know the person who referred you.

One way to get referrals is to contact old clients and ask if they know of anyone who needs contracting work done. You can also offer incentives to your current or old clients for their referrals. These incentives can include discounts or bonus payments.

While asking for referrals is important, it is just as important to give the client the best experience so they can refer you. If they are going to refer, ensure they refer you for the specific tasks that you offer. Targeted referrals are better for gaining independent contractor positions.

Word of mouth is also a great way to gain more clients. As you complete more work, you can gain clients through local community chatter about work you did at other people's home. This will help your business gain traction, and you can attract more independent jobs.

Creating or improving your website is a very important marketing tool. By being online, prospective clients can find you and your services. The website allows you to show off your work, answer questions, and make it easier for people to contact you.

You should make sure the website is continuing to improve to show your newer projects. Continue to keep your website information up-to-date, especially your contact information.

A website is also beneficial for storing client contact information. By having the client's contact information, you can send future email campaigns and other promotions.

Email Marketing is a marketing strategy that can go with the creation of your website. You can send a variety of targeted campaigns to clients including newsletters, updates, and other promotions. Repeated engagement with your audience keeps your business on the mind of your customers.

You can also send cold emails to clients that you feel are interested in using your services. After sending the emails, you can view who reads the email and interacts with the site. If no one engages with your email content, try another email template or title tagline. An eye-catching tagline or amusing graphic could be the simple change needing to get a client's attention.

Being on social media is also important to go along with your website. On the website, you can have the different social media platforms you use.

Having a social media presence is very important because it can help you build relationships. A social media presence also allows you to showcase your work.

Social media acts as marketing for small businesses. You can reach more potential customers and develop a more personable brand.

There are a couple of things to think about when using social media to improve your brand. One is that you can use social media to build relationships. Posting regularly, and during peak times, increases the chances your work is seen. However, make sure not to post too much or you might overwhelm your audience.

While there are many social media platforms to use, it is important not to overextend your business. Certain business models work better with specific platforms. Research and test several of the platforms and decide the best fit for you and your desired audience.

Once you find the best platform to use, you can post a variety of deals and promotions to attract customers. Monitor the traffic to the post and adjust your marketing strategy as needed.

To save time and energy, you can also sign up for several lead generation services. Lead generation services help contractors find new potential customers. These services work by matching you with clients actively looking for contract work.

There are many different lead generation services that you can use. Some of the lead generations you can use are the following:

• I AM Builders
• Building Connected
• Home Advisor
• Houzz
• Thumbtack

Creating a Google Business Profile is something you should do to improve traffic to your business and gain customers. There are a few steps to do once the profile is made. These steps include:

• Add more than the required information
• Request client reviews
• Acknowledge and respond to the reviews
• Look to optimize profile

Add more than the required information

Stand out with your Google Business Profile by adding more information than required. Add photos, videos, and a link to your website. This will give your business an advantage over other businesses.

Request client reviews

Request reviews from clients about the business and their experience. Reviews help to build credibility with potential clients.

Acknowledge and respond to reviews

Responding to both positive and negative reviews is important to your company. When you respond to both, you are building trust and showing great customer service. By responding, you will drive more customers to the business. Make sure your review responses are professional and respectful, even if the review itself is rude or mean-spirited.

Look to optimize your profile

Optimize your profile by using local SEO keywords, descriptions, categories to help you rank on Google. Ensure the words and descriptions relate to what potential clients would search for on Google.

You can apply for business directories to get your contracting business out there for clients to see. These are perfect if you just recently started the business and are looking to gain customers in need of immediate help.

You can also attend local and national trade shows to build clientele. By attending these events you can promote your business by showcasing your skills and previous work. Trade shows can also help you connect with contractors, distributors, and salesmen with wider client bases. Leverage those connections for more work or better pricing on products and materials.

There are many ways that you can find prospective clients for your contracting business. However, it is important to always be professional and proactive so that you can make the most out of your business.